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Great 1970 Original Mopar Ad

tonysrt

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How come with cars that cheap they made money. Now with cars costing 10 to 20 times that, they can't make money. I bought a new 68 Roadrunner for $3000, hardtop, 4 speed and sure grip.
 

340challconvert

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Tony, you are right
Cars have gotten much more expensive; especially when
compared to average salaries.
I always like to crunch the statistics'

Average Salary 1970 = $9870
Average car price = $3542 (35% of salary)

Average Salary 2020 = $ 46,436
Average car price = $37, 851 (81% of salary)

Sadly, salaries have not stayed equal or better relative to inflation since 1970. The 46K average salary for 2020 quoted above is for 35-46 year olds. Younger people's average salary today is lower.

If you think about it, a $10k average salary was not so bad back in 1970. My first full time salary in 1974 with a college degree (just starting out) was only $6700. My extra part time job as a mechanic; I actually earned a higher hourly rate then my professional job as a teacher.
The difference is that the blue collar "working man" jobs that paid well are less available today to our young people.

These are just average statistics and IMO!
 
Last edited:

doubleyellow

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The Hemi is amazing, but that Panther Pink Charger has to be 1 of 1. Looks like it ended up in Tim Wellborn Collection at some point. Sold at Mecum (didn't look up price).
 

benlavigne

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That's a made-up ad made for Mopar Collector's Guide for their latest T Shirts... I Think they also have it as a tin sign.

Ben
 

fasjac

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It’s about like today... they financed cars then too. They made a little on the sale up front and most likely the bigger profit was in finance. And other incremental additions accessories, maybe extended warranty (not sure back then) contracts.
 

budascuda

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Tony, you are right
Cars have gotten much more expensive; especially when
compared to average salaries.
I always like to crunch the statistics'

Average Salary 1970 = $9870
Average car price = $3542 (35% of salary)

Average Salary 2020 = $ 46,436
Average car price = $37, 851 (81% of salary)

Sadly, salaries have not stayed equal or better relative to inflation since 1970. The 46K average salary for 2020 quoted above is for 35-46 year olds. Younger people's average salary today is lower.

If you think about it, a $10k average salary was not so bad back in 1970. My first full time salary in 1974 with a college degree (just starting out) was only $6700. My extra part time job as a mechanic; I actually earned a higher hourly rate then my professional job as a teacher.
The difference is that the blue collar "working man" jobs that paid well are less available today to our young people.

These are just average statistics and IMO!
The cost of a car has actually gone down.
An ounce of gold was about 35 bucks in 1970 when a car was 3500 bucks. So 100 ounces of gold bought you a car.
In 2020, gold is $1700 an ounce and a car is about 35000, which means you only need 20 ounces of gold to buy a car.
Cars are way cheaper today than in 1970s.
 

budascuda

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Tony, you are right
Cars have gotten much more expensive; especially when
compared to average salaries.
I always like to crunch the statistics'

Average Salary 1970 = $9870
Average car price = $3542 (35% of salary)

Average Salary 2020 = $ 46,436
Average car price = $37, 851 (81% of salary)

Sadly, salaries have not stayed equal or better relative to inflation since 1970. The 46K average salary for 2020 quoted above is for 35-46 year olds. Younger people's average salary today is lower.

If you think about it, a $10k average salary was not so bad back in 1970. My first full time salary in 1974 with a college degree (just starting out) was only $6700. My extra part time job as a mechanic; I actually earned a higher hourly rate then my professional job as a teacher.
The difference is that the blue collar "working man" jobs that paid well are less available today to our young people.

These are just average statistics and IMO!
The cost of a car has actually gone down!
An ounce of gold was about 35 bucks in 1970 when a car was 3500 bucks. So 100 ounces of gold bought you a car.
In 2020, gold is $1700 an ounce and a car is about 35000, which means you only need 20 ounces of gold to buy a car.
Cars are way cheaper today than in 1970s .
 
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