GY3 Citron Yella

[Steve340]

Does anyone know why GY3 Citron Yella/Curious Yellow was only available for the one year 1971?
Opinion, hearsay or Chrysler factoid welcomed.
Thanks Steve

 

[DetMatt1]

Same with EL5.

 

[Mopar426power]

One popular theory is there was a Swedish soft **** (at the time) movie "I am Curious Yellow" that inspired the Plymouth color, Chrysler got some flack so they discontinued Plymouth Curious yellow, and with it went Dodge's Citron Yella.